Influencer Marketing

The Lady Who Travels is a travel brand dedicated to sharing travel tips and inspiration with modern women all over the globe. My content focuses on solo travel with a luxury lens, cultural immersion, and adventurous storytelling. My audience is primarily made up of women based in the US, UK, and Canada between the ages of 25-45. Through my unique background as a black and plus-size woman, viewers feel connected to me as I represent them everywhere I go. My impact is shown through my reach, over 120K across social media platforms, the feedback from my audience, and proven case studies of my influence across various sectors. For more information on my ways to partner, feel free to contact me.

CASE STUDIES

Blueground Homes

I was chosen as the first global brand ambassador for Blueground Homes for their ‘6 Cities in 6 Months’ Campaign in partnership with App In The Air. For 6 months I created content in Copenhagen, Hong Kong, Istanbul, Athens, Paris, and Madrid on behalf of Blueground Homes including apartment tours, travel guides, and more. This content was generated in a variety of formats including photography, short and long-form videos, blog posts, and interviews with the press. The content generated throughout this campaign reached over 1 Million Organic Users across Instagram, TikTok, Facebook, and YouTube.

**A Copenhagen Apartment Tour With Blueground Homes**

**A Paris Apartment Tour With Blueground Homes**

Blacklane

Through user-generated content, I created a series of videos on my experience using Blacklane, a chauffeur service, at a concert. The video series went viral and resulted in over 300 bookings for Blacklane and introduced a new segment of customers for the brand that had not yet been reached, via concert-goers. Traditionally Blacklane has targeted business travelers and focused on airport pickups, but after my video, they readjusted their marketing strategy.

In October of 2023, I created another video mentioning Blacklane, which resulted in a spike on Google Trends (as seen in the image to the left) the same day my video went live. The content from both series of videos generated over 1.5 Million Plays and reached over 2 Million users across Instagram and TikTok.